Well Done

This is tremendous. Creative, clever, and snooty.

Archimedes' Pool of Ideas

Well Done: a food company annual report that has to be cooked first

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Croatian creative agency Bruketa & Zinić have designed an annual report for food company Podravka that has to be baked in an oven before it can be read.

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Called Well Done, the report features blank pages printed with thermo-reactive ink that, after being wrapped in foil and cooked for 25 minutes, reveal text and images.

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Here are details from Bruketa & Zinić:

Well Done, the annual report for food company you have to bake before use

Empty pages become filled with content after being baked at 100°C for 25 minutes.

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“Well done” created by Bruketa & Zinić is the new annual report for Podravka, the biggest food company in South-East Europe. It consists of two parts:

a big book containing numbers and a report of an independent auditor
a small booklet that is inserted inside the…

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